This was an excellent opportunity to do some good, spreading cautionary tales about social media use among BA staff. For a long time Theo and I have known that, while social media can be great (and terrible, but mostly great) it has a dark side - even if that dark side expresses itself through a series of unlikely but totally true events…

As a more dry backstory, this video was shown to the entirety of BA staff as an opener to a large seminar. It had to be engaging and, most importantly, make people care about a topic like responsible social media use. This tone shaped every directorial decision made, from soundtrack, to outfits, to the (actual real life BA office) locations. And, of course, there was a bit of luck in finding and casting the absolute most perfect Rupert that Theo or I could have asked for.