A fun experiment in the world of meta film making, revealing a music video shoot gradually breaking down and becoming stranger as the 4th wall falls. This idea grew directly out of the song’s lyrics which tell the story of a relationship breaking down as the pair argue. We wanted to take that and deconstruct the very idea of a music video, which are always glossy and very fake. The meta irony there is that we created a fake display of something fake breaking down, which is something for you to think about in bed tonight.

There’s a lot to talk about with this shoot but the location deserves a special mention. You might be able to notice that it’s bloody nice, but what you don’t see enough of are the perks. Now I’m not talking about living on the side of a lake in a beautiful classic house that’s perfect for modern indie rock music videos. Oh no. I’m talking about having about 15 peacocks as pets. You see a glimpse of one or two throughout the video, but they were truly everywhere.

On a related fun fact, we used a few methods to reinforce that idea of a music video breaking down on set. Making the band pose and leaving the camera rolling while everyone else left without telling them anything was one of them, but what was soon discovered is that peacocks are strangely fascinated by stationary musicians.

But that’s a story for another time.