One of a three part video campaign for Starburst to place their brand tag of “Unexplainably Juicy” in the school environment for Back To School. The brand is famous for its surreal adverts, so of course we had to keep that trend going…

Juicy Problem was, suitably, the most problematic to create - and I’m phrasing it that way mainly for the pun. Essentially, this shoot required a lot of different special effects set-ups to create that escalating torrent of bright purple pee, which meant a pretty long testing process in pre-production. It also meant a whole lot of fine tuning to get that pee build just right in the edit, finding the balance between helping the audience empathise with a man in distress and also laughing at the, you know, the whole pee thing.

Here’s a fun fact - There was actually a fourth video in this trilogy… Kind of. Juicy Problem was once actually about someone who - and stick with me here - sprayed juice from their nipples like an animal defence mechanism. That storyline didn’t see the light of the day, but the rig to make it happen was fully built. A video of Ian testing it will be on our Instagram page soon.

Ian apologises in advance.